Bonaire is attracting new traveler types in winter 2022/2023.
TCB in partnership with data expert, ForwardKeys, has shared the latest projected travel data for winter 2022/2023 based on actual tickets booked to the island of Bonaire. Bonaire has seen a steady recovery post-Covid and is now attracting new traveler types as a result of a newly implemented differentiation strategy.
Flight performances
The flight performance outlook for Bonaire is steady with an average load factor of above 80% for Q4 2022. Additional weekly flights will be returning beginning in December with daily flights from Miami with American Airlines and 5 flights per week out of Atlanta with Delta. Also, the return of the Newark flight with United will resume and help accommodate the higher volume of passengers expected for the winter 2022/2023 travel season.
In Q4 2022, tourism numbers accelerate further across many nations. Leading the way in terms of overseas arrivals is the Dominican Republic, 40% up on 2019 levels, followed by the US Virgin Islands (+33%), Bonaire (+30%), and Martinique (+26%).
Premium travelers increase
Bonaire is experiencing growth in the premium traveler category based on the rise in affluent premium-class travelers, varied origin markets (North America, Europe, and Latin America), and travel purposes.
Premium cabin travel to the Caribbean in Q3 was up 27% versus the pre-pandemic. For premium cabin travel to Bonaire, we can see a triple-digit increase versus 2019 levels: +110%. This is great news for airlines, hotels, and goods and services.
“This is an exact result of our Tourism Recovery Plan and our strategy to target and reach the affluent traveler seeking an eco-conscious vacation experience. Tourism plays an important role in our economic recovery and these data results and findings are our guiding force as we plan,” says Miles Mercera, CEO of the Tourism Corporation of Bonaire.
(Source: TBC, ForwardKeys)
